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Pureology Hydrate Soft Softening Treatment 6.7 oz (Buy 3 Get 1 Free Mix & Match)



Nourishes & Softens Dry Hair

Adds Shine

100% Vegan Formulas

Good For Color Care


Spend the day poolside and dip into this moisturizing treatment that feels like diving in the deep end. An ultra-creamy, luxurious mask that's a weekly treat for extra-dry hair.

Ingredients & Fragrances

Repair breakage with Almond Oil that instantly fills gaps in the hair cuticle while Shea Butter seals in moisture to create ultimate softness.

A unique blend of Cardamom, Cedarwood and Sandalwood create a warm and spicy scent likened to a dry sauna moment in Palm Springs.


  • Nourishes and softens dry hair
  • Adds shine
  • Repairs breakage
  • Can be used on damp or dry hair
  • ZeroSulfate®, 100% Vegan Formula
  • Color protection from patented Antifade Complex®

How To Use

To get your hair softer than soft, apply a quarter-sized amount of this concentrated treatment to shampooed hair, focusing on the midlengths and ends where the most damage resides. Gently massage through. Wait 5 minutes. Rinse to reveal shiny, nourished hair. You can also use this on dry hair as an even more intense treatment, masking strands for 20 minutes before rinsing. Use as a weekly treat for ultra-dry hair. For the most repair, use after the Hydrate, Smooth Perfection or Nanoworks Gold hair care systems.