When you’ve got fine hair, there’s nothing quite like the hope you feel when a shampoo promises volume. With So Pure Volumizing Shampoo, you can easily breathe new life into lifeless, flat hair. It’s all about balancing volume with nourishment. We make fine hair stronger by feeding it provitamin B5, plus vitamins A and E from our organic argan oil – which works together with guar beans to add shine. Then there’s sea salt, for a touch of texture. All in all, it’s the ideal vegan recipe for making hair happy, without adding extra weight.