As in nature, healthy hair is all about balance. We formulated So Pure Moisturizing Shampoo with organic plant-based ingredients to oh-so-gently restore hair and scalp hydration. Our Moisturizing Shampoo is safe to use on color treated hair, and contains no sulfates – leaving hair soft and shiny without stripping hair’s natural oils It’s part of our moisturizing in-salon treatment – but we also recommend it for daily use, to extend the hydrating benefits at home. You can even use it as a body shampoo. For a luxuriously scented So Pure experience at home.