Who needs dull hair color – especially when it’s been created by a talented Keune hairstylist. So Pure Color Care Conditioner is formulated to revitalize color-treated hair after shampooing with So Pure Color Care Shampoo – restoring hair’s moisture balance and preventing color from fading. We’ve combined the richness of organic argan oil and shea butter with coconut and palm kernel oils – not to mention sunflower seed extract. It all adds up to detangled, shiny hair and lots of volume. What better way to show off that beautiful new color.